Fuji Of My Eye

After a routine visit to the credit union, I spotted a strange marquee in a nearby strip mall. Something kitsch and novel—in terms of lunch—, brought me closer and while I wasn’t exactly sold, I wasn’t forgetting about it either. Showing a bespectacled man, Fuji, and his famous burgers, the placard’s image stuck between my ears like a Jon Brion score. A visit to the burger joint would have to wait, though, until another midday trip to the bank.

Who was Fuji? What inspired his burgers? Those questions played in my mind that day, while the answers would arrive sooner than anticipated; scheduling a trip to the far-away bank in between strategically placed sales meetings (accommodating curiosity), so as not to feel too guilty for an extended lunch break, I made for the burger joint.

Fuji’s had started in Long Beach in the early 70’s, and now, I was dining at its second location in Orange County—Fountain Valley—forty-one years later. The original location had shuttered and they had moved south to Huntington Beach in the 80’s. Fuji had been one of the originators of fusion cuisine in Southern California (before it was fad!), tweaking the comfort foods modestly and tastefully. The restaurant was now in the hands of his children.

Stepping foot inside, Fuji’s was clean and unassuming (the way I liked things). There were fast colors of key lime green and bright red—the hallmarks of college marketing—with an open kitchen and the menu chalked wall-side. It boasted a Japanese flair with teriyaki burgers and the like, however I kept it simple to judge the base. Five dollars later (and a few minutes) and I was hovering over a hamburger and fries.

No tells on the first take as the burger came completely wrapped. After peeling back the parchment it showed no frills just the classic griddled patty, shredded iceberg, tomato, pickles and a sloppy application of mayo. Despite its shabby appearance the burger actually replicated some of my favorite burger joint experiences. I was only short my beloved banana peppers. The patty was well seasoned, the vegetables were crisp and cold, playing on temperature contrasts, and the food was honest.

With the foundation solid I thought I would brave a more adventurous path upon my return. On my second trip, the teriyaki bacon burger warranted a go—reasonably priced below five dollars—with another basket of fries. Arriving in similar fashion, the sandwich boasted a few strips of bacon and a heap of teriyaki sauce in addition to the core ingredients. The salty-sweet combination was almost perfectly executed on the meat, save for the excess sauce surrounding it, the greater proportion of which disrupted the balance for me.

Fuji’s was something I wanted to be great, and with my expectations tethered to the clouds, the burgers actually didn’t disappoint (regarding quality and price), which in itself, was a nice experience. This might not be the destination spot for gourmands in California but definitely a strong recommendation for those who live in the surrounding areas. Not bad for a lunch break.