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GEAWhat was a smart and mobile business plan ballooned into a full-fledge phenomenon in the late 2000’s. Every festival, event and abandoned parking lot seemed to offer gourmet options on wheels. Even now there are televised competitions and endless variations on interesting cuisine concepts launched. However exciting the menu and cool paint job though, the idea of waiting in crazy lines and eating in uncomfortable settings was never that appealing, except for one Heavy Metal themed burgerie—and the best part of the exception was, they had a brick and mortar location.

Headed to Alhambra, I looked forward to a belated birthday lunch with friends and an opportunity to finally try Grill ‘Em All. The roaming burger joint had made quite a name for itself, winning Food Network’s “Great American Food Truck Race,” and had settled in the gateway to San Gabriel Valley.

With an edgier diner setting and an all-encompassing penchant for metal (music), the restaurant didn’t appeal to me much at face value. If it weren’t for the massive amounts of social media and tremendous word of mouth, I probably wouldn’t have paid them any mind—folk music was always more my thing.

Gea BurgAn extensive menu of scrawled music-laden choices didn’t speed things up, we measured our options; going wild for “Napalm Death” or “Powerslave,” would be reserved for a return visit as I held strong to my philosophy of judging the base, and ordered the “Winger” and accompanied it with “No More Mr. Nice Fries.” My friends went a hair more daring since they had been here before.

It was apparent early on that their great reputation was earned by the endless procession of photogenic sandwiches trayed through a packed restaurant. By the time our food had arrived, I took a few snaps with the camera and we dug in.

The Winger arrived gloriously with an unruly avalanche of American cheese and few edges of Iceberg lettuce protruding from the toasted brioche bun. An homage to the classic West Coast hamburger lathered in thousand-island dressing and bread-n-butter pickles to buttress the ridiculously tender patty. No head banging about it, the Winger was excellent, a lot of jus from the meat and a soft ‘n well-seasoned grind played against the cold, crisp vegetables. No More Mr. Nice Fries were outstanding too, with a true meat-lover’s chili dressed over the piping hot potatoes—one of the best chili fries I’ve ever eaten.

Everything checked out at Grill ‘Em All; a bona fide concept on wheels brought the thunder to Alhambra and made this hamburger tracker very happy! Even though I had to make some compromises to my musical tastes—an ardent supporter of bluegrass and folk—for an afternoon, the result was well worth it. Maybe now I will feel more confident about the wait at their food truck.

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